Pimlico offers a stylish, central location for those who don't wish to pay Belgravia prices. Flats and apartments, often converted from existing period family properties, are popular with investors and their tenants. Ex-local authority blocks of apartments line the river next to Dolphin Square, many of which are gradually changing into plush new portered developments. These offer excellent returns to the newly-investing landlords with such good demand from tenants wanting to live in Central London but pay a little less in rent.
Although several streets are busy through-routes, and others have a vigorous street-life with a cosmopolitan mixture of food shops, bars and restaurants, there are plenty of attractive residential roads enjoying a quieter way of life. Transport links are good and the River Thames and the Embankment are only a short walk to the south.
Many new apartment buildings with riverside aspects can be found, such as Eagle Wharf and The Icon, but Pimlico still retains much of its Georgian (1830s) period atmosphere. One of the most popular areas is known as The Grid which is bordered by Warwick Way, Lupus Street and Belgrave Road.